The Ferrari Luce marks one of the biggest changes in the history of the Italian brand. It is Ferrari’s first fully electric production car and one of its most debated models so far.

What Happened With the Ferrari Luce

Ferrari has revealed the Luce as a 2027 model, with a very different approach from its traditional sports cars. Instead of a two-seat coupe or a low supercar shape, the Luce arrives as a four-door, five-seat electric vehicle with a liftgate and a more practical cabin layout.

The design was developed with LoveFrom, the design firm led by Jony Ive and Marc Newson. That makes the Luce unusual not only because it is electric, but also because its exterior and interior were shaped with help from a major outside design team.

Key Specs Known So Far

Ferrari says the Luce uses four permanent-magnet electric motors. Together, they produce 1,035 horsepower, making it more powerful than any previous roadgoing Ferrari mentioned in the available details. The brand also claims a 0–62 mph time of 2.5 seconds and a top speed of about 193 mph.

The battery has a gross capacity of 122 kWh and forms part of the vehicle structure. The Luce also uses an 800-volt electrical architecture and supports charging at up to 350 kW. Ferrari estimates a WLTP range of 330 miles, which Car and Driver says could translate to around 280 miles under EPA methodology.

Why the Ferrari Luce Is So Controversial

The Luce is controversial because it changes two important Ferrari traditions at once. First, it removes the combustion engine, one of the most emotional parts of the Ferrari experience. Second, it introduces a body style that is more spacious and family-friendly than many buyers may expect from Maranello.

However, Ferrari is not treating the Luce like a simple electric SUV or a silent luxury car. The company developed a patented sound system that captures mechanical noise from the rear axle and processes it depending on the selected driving mode. This is meant to give the driver a more authentic sound experience instead of using a fake engine soundtrack.

Inside, the Luce combines digital displays with physical controls. It includes OLED screens, a movable central touchscreen, real steering-wheel switchgear, and paddles that control regeneration and torque delivery. This suggests Ferrari wants the car to feel interactive, even without traditional gear changes.

Price, Launch and Market Position

In Europe, the Ferrari Luce is expected to start at around 550,000 euros. The model is scheduled to arrive in the United States in the second quarter of 2027, although official U.S. pricing has not been announced yet.

That price places the Luce in a very exclusive part of the EV market. It will not compete directly with mainstream electric cars. Instead, it targets wealthy buyers who want Ferrari performance, advanced technology, and a more usable electric grand tourer.

What This Means for the Industry

The Ferrari Luce shows how even the most traditional performance brands are exploring electric technology. Still, Ferrari is entering this space carefully. Demand for high-end electric performance cars remains uncertain, especially as some luxury brands have slowed or adjusted their EV plans.

For Ferrari, the challenge is not only building a fast electric car. The bigger task is proving that an EV can still feel emotional, exclusive, and worthy of the Prancing Horse badge. The Luce will be an important test of how far Ferrari customers are willing to follow the brand into a new era.